VAKKO – LUXURY FASHION BRAND

Vakko is an iconic luxury fashion brand, renowned for its heritage, design excellence, and innovative approach to style. The brand’s communication has been strategically developed to cover every touchpoint, from digital content and influencer collaborations to full media relations and immersive live experiences.

The journey begins with a curated trip to Istanbul, the historic origin of Vakko, designed as an experiential storytelling platform. Influencers, creatives, and journalists participated in this unique journey, experiencing Vakko’s heritage and craftsmanship firsthand. The content produced—from editorial articles and interviews to social videos and activations—amplified the narrative of Vakko’s roots and elevated engagement with fashion and lifestyle communities.

Following the trip, Vakko hosted its Opening Event, a highly anticipated brand experience presenting new collections and store concepts. The event brought together fashion insiders, influencers, and journalists, with every detail—from guest interactions to content creation and media coverage—executed seamlessly to highlight Vakko’s elegance, innovation, and contemporary vision.

Next, the Women’s Private Event created an exclusive space for selected influencers. Guests enjoyed champagne, explored the new collection, and experienced personal styling opportunities, living a fully curated Vakko experience. The event strengthened the brand’s connection with top digital creators and inspired the creation of high-quality social media content, including photos, videos, and posts showcasing Vakko’s aesthetic and sophistication.

Finally, the Christmas Event celebrated the festive season with a combination of luxury, creativity, and magical holiday atmosphere. Vakko brought snow to Athens, creating a winter wonderland with artificial snow, while the space was filled with influencers and journalists. The activation generated extensive media coverage, numerous articles, and high engagement across social media. The event blended elegance, festive vibes, and creative storytelling, ensuring Vakko’s message and brand aesthetics were amplified both on-site and across digital channels.

Across all initiatives, Vakko’s communication operates as a 360° platform, combining editorial storytelling, social media content, influencer partnerships, media relations, and live experiences. Each element—from the Istanbul trip to seasonal events—was designed to strengthen brand positioning, highlight Vakko’s craftsmanship and heritage, and create a consistent, strong, and recognizable presence in the luxury fashion landscape.

LINK: https://www.vakko.com/