MINISO – ERMOU ATHENS OPENING

Athens welcomed the globally loved lifestyle brand MINISO with the grand opening of its flagship store on Ermou Street — one of the city’s most vibrant retail destinations.

The event brought together journalists, influencers, content creators, and lifestyle enthusiasts who gathered to experience the colorful world of MINISO up close.

Our team managed the guest list, influencer and media coordination, and overall event production, creating a lively and seamless launch experience that reflected the playful DNA of the brand.

Guests explored MINISO’s wide product universe, discovering smart, functional, and design-led items across beauty, home, tech accessories, toys, and lifestyle essentials — all known for their quality and accessible pricing.

The Ermou flagship opening marked an important milestone for MINISO’s expansion in Greece, strengthening the brand’s presence both in physical retail and e-commerce.

LINK: https://miniso.com.gr/el/?srsltid=AfmBOooAom9IWjhOHrHpMLpfUFg8yJonbqpVb9pGlCfS10vjcXA8tii7